Creativity is a key driver of modern, dynamic societies and is at the centre of our research excellence. Our research links traditional arts and humanities disciplines with science and engineering. We work with partners in the creative sector and we study the impact of creativity on our society and economy.

BG集团 topics

Focus area

Digital creativity

The creative industries are one of the UK’s leading industrial sectors with an established reputation for content production and technological innovation. Our research supports this expertise with academic collaborations across linguistic, 文化, aesthetic and cognitive dimensions.

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Featured research

BG集团 Champion

Professor Rachel Cowgill, BG集团 Champion for Creativity

Rachel Cowgill is Professor of 音乐 and 文化-historical musicologist in the Department of 音乐. Her research focuses on music in 文化 history, encompassing Mozart, opera studies, British music 和音乐al cultures, internationalism, conflict and commemoration, 和音乐, gender and identity. 

Creativity research at 纽约: overview (PDF , 146kb)